Netflix: "Just For Kids" prompt on every launch

[specific]

The Netflix app asks every time I launch it now if I want to use the "Just For Kids" format, which I don't, because that's stupid. It's really starting to annoy me having to click past that every time. Is there some way to make it go away permanently?

[specific]

Replying to myself...I see threads from as far back as March from people with the PS3 app asking the same thing, with no resolution. Sigh. Thanks Netflix.

[VeeDubb65]

The small bit I can add is that there is probably 'something' that triggers it, although I have no idea what. That started coming up for me a few weeks ago, but it only came up for a couple of days, and hasn't popped up since. It may be triggered (wild guess) by watching certain shows. It also started a day after I bought a nintendo Wii, so there may be some connection there. No idea what the connection is.

[AminB]

It was there for me till last week, now they added a tab beside search !
and yes that was annoying!