Several hardware manufacturers will begin building in a red Netflix button on their remote controls. The button will allow viewers to access Netflix's online movie rental service and rental queue with a single button click.
Blu-ray Disc players, Internet-connected televisions and other related media hardware devices such as set-top boxes will include the Netflix button. Sony, Sharp and Toshiba have unveiled plans to include the button on their Internet-connected televisions in 2011, while Roku, Boxee and Iomega are adding it to their set-top box remotes.
Other hardware manufacturers that will add the Netflix buttons to remotes include Panasonic, Memorex, Dynex (Best Buy's brand) and Haier.
The first remotes with the Netflix buttons are due in stores this spring.